Wednesday, January 3, 2018

Are you still wasting money on snail mail?

When I lived in the United Arab Emirates between 2005-2008, I received an SMS message every time I needed to pay my motor vehicle registration.

Until recently, in my home country, Australia, I received an annual letter with a renewal notice.

Imagine a bank with millions of customers despatching a quarterly statement of account; each statement needs to be printed on paper, folded and placed into an envelope. The envelope is then sealed and processed through a mail service provider incurring a considerable expense.

Today, at least in Australia, prices for posting mail is expensive.

More organisations are using online media for statements, renewal notices, newsletters and anything else that was once posted. They are saving thousands, if not millions on their bottom line.

If you are still using the pony express, snail mail service, then you are doing yourself a disservice.

Robin

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